A company specializing in the production of packaging materials is evaluating a new project which has an expected Risk-Adjusted Return on Capital (RAROC) of 15%. For context, the current risk-free annual interest rate stands at 3%, while the anticipated return on the market is 11% per annum. The firm's equity beta is quantified at 1.8. The company employs a modified RAROC measure to decide whether to proceed with the project. Based on this information, what decision should the company make, and what is the justification for that decision?