Modify the Kinesis consumer application to store logs persistently in Amazon S3, then use Amazon EMR for data processing on S3 to gain customer insights, and finally store the insights in Amazon S3.

Scale out the Kinesis consumer application by deploying additional EC2 instances in response to the Amazon CloudWatch GetRecords.IteratorAgeMilliseconds metric, and extend the retention period of the Kinesis data streams.

Reconfigure the Kinesis consumer application to operate as an AWS Lambda function, with the Kinesis data streams set as the event source for the Lambda function to handle stream processing.

Enhance the throughput of the Kinesis data streams by increasing the number of shards, thereby allowing the consumer application to process data more rapidly.