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As a Microsoft Fabric Analytics Engineer Associate working on a data analytics project for a telecommunications company, your goal is to analyze customer usage patterns to identify potential upsell and cross-sell opportunities. The company provides you with a large dataset containing detailed customer usage data, such as call duration, data usage, and the service features each customer uses. Given the need to comply with data privacy regulations and the requirement to scale the solution to accommodate growing data volumes, which of the following techniques would be the MOST comprehensive approach to analyze this dataset and uncover actionable insights into customer usage patterns? (Choose one option)