Implement static data masking by creating a copy of the dataset with all sensitive data permanently altered, ensuring all users access this masked version for analytics.

Utilize dynamic data masking within Azure SQL Database to conditionally mask sensitive data based on the user's role and permissions, without altering the underlying data.

Exclude all columns containing sensitive data from any views or queries, providing users access only to non-sensitive data for analytics purposes.

Apply Transparent Data Encryption (TDE) to the entire dataset, requiring decryption for any access, including analytics, which is only permitted for users with specific decryption privileges.