As a Microsoft Fabric Analytics Engineer Associate, you are tasked with analyzing a dataset containing customer purchase history to identify patterns and trends that could inform strategic business decisions. The dataset includes variables such as customer age, purchase amount, purchase frequency, and timestamps of purchases. Your goal is to perform exploratory analytics that not only identifies central tendencies and relationships but also segments customers into meaningful groups for targeted marketing strategies. Considering the need for scalability and the potential for real-time analytics, which of the following approaches would be the BEST to achieve this objective? (Choose one option.)