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You are a data analyst for a retail company planning to leverage Microsoft Fabric Analytics for exploratory analytics on a dataset containing customer purchase history. The company aims to enhance customer engagement through targeted marketing campaigns. Given the constraints of data privacy compliance and the need for scalable analysis, which of the following approaches would BEST utilize Microsoft Fabric Analytics to segment customers based on their purchase behavior for targeted marketing, while also considering the nuances of data privacy and scalability? (Choose one option)