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As a Microsoft Fabric Analytics Engineer Associate, you are tasked with performing exploratory analytics on a dataset of website user behavior to uncover insights that could improve user experience and website design. The dataset includes information on user sessions, actions, and demographics. You need to choose the most comprehensive approach that not only identifies common navigation paths but also provides actionable insights. Which of the following methods would you select? (Choose one)
A
Calculate the average session duration and visualize the results using a box plot to understand the distribution of session times.
B
Perform a cohort analysis to compare user behavior across different demographic groups, focusing on retention rates and engagement metrics.
C
Use sequence analysis to identify common navigation paths and visualize the results using a flow diagram, highlighting the most and least frequented paths.
D
Apply association rule mining to identify frequently co-occurring user actions, such as adding items to a cart followed by viewing a product page.