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In the context of designing a machine learning pipeline, assessing the quality of data is a critical step. Consider a scenario where you are tasked with developing a model to predict customer churn for a telecommunications company. The dataset includes customer demographics, service usage, and complaint history. However, preliminary analysis reveals missing values, inconsistent entries, and outliers in the complaint history. Given the importance of accurate predictions for strategic decision-making, which of the following best explains why assessing data quality is crucial in this scenario? (Choose one correct option)
A
It ensures that all available data sources are fully utilized without any preprocessing.
B
It significantly reduces the computational resources required for model training by eliminating the need for data storage.
C
It facilitates the identification and rectification of data anomalies and errors, ensuring the reliability of the model's predictions.
D
It introduces an unnecessary layer of complexity to the data preparation process without tangible benefits.