In the context of data privacy and protection strategies, the principle of 'data minimization' plays a critical role in ensuring compliance with global data protection regulations such as GDPR. A multinational corporation is planning to launch a new customer feedback system designed to collect personal data from users across the European Union. The project team is tasked with implementing data minimization to comply with GDPR requirements. Considering the need to balance data utility with privacy, which of the following best describes the principle of 'data minimization' that the team should adhere to? Choose the BEST option.