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As a consultant to the CIO of a large financial firm, you're tasked with advising on the optimization of machine learning (ML) projects on Google Cloud Platform (GCP) to achieve cost efficiency without compromising on performance. The firm is particularly concerned about unnecessary expenditures and seeks to implement Google's recommended best practices for ML projects. The CIO asks, 'Given our need to balance cost and performance in our ML initiatives, what strategies should we adopt to ensure we're following Google's best practices for cost optimization?' Please select the two most effective strategies from the options provided. (Choose two)