Chartered Financial Analyst Level 1
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The flow of finished goods from the manufacturer to the wholesaler, retailer, and ultimately to the end customer is most accurately described as a(n):
A
Direct sales strategy, where manufacturers sell directly to the end customer, bypassing intermediaries.
B
Omnichannel strategy, which integrates both digital and physical channels but does not specify the flow of goods through intermediaries.
C
Traditional channel strategy, characterized by the sequential movement of goods through wholesalers and retailers to the end customer.