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A company manufactures and sells a product using another entity's brand name in exchange for a royalty. This business model most likely operates:
A
Under a franchise model, where distributors or retailers maintain a tightly defined and often exclusive relationship with the parent company.
B
As a contract manufacturer, producing goods to be marketed under another entity's brand.
C
Under a licensing arrangement, where the company uses another entity's brand name in return for a royalty.
