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You are building a model to improve the targeting of your company's online advertising campaigns. You need to create a training dataset and want to prevent the creation or reinforcement of unfair bias. Which two actions should you take?
A
Include a comprehensive set of demographic features
B
Include only the demographic groups that most frequently interact with advertisements
C
Collect a random sample of production traffic to build the training dataset
D
Collect a stratified sample of production traffic to build the training dataset
E
Conduct fairness tests across sensitive categories and demographics on the trained model