
Explanation:
The question requires selecting two actions to prevent unfair bias in a model for targeted advertising. Option D (Collect a stratified sample of production traffic) is optimal because stratified sampling ensures proportional representation of demographic groups in the training data, reducing bias from underrepresentation. Option E (Conduct fairness tests across sensitive categories) is essential for post-training evaluation to detect and address disparities in model performance across demographics. These two actions address bias prevention both during dataset creation (D) and after model training (E). Option A is unsuitable as including all demographic features may not guarantee fairness and could introduce noise. Option B risks reinforcing bias by focusing only on high-interaction groups. Option C (random sampling) is less effective than stratified sampling for ensuring demographic balance, as it may not capture minority groups adequately.
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You are building a model to improve the targeting of your company's online advertising campaigns. You need to create a training dataset and want to prevent the creation or reinforcement of unfair bias. Which two actions should you take?
A
Include a comprehensive set of demographic features
B
Include only the demographic groups that most frequently interact with advertisements
C
Collect a random sample of production traffic to build the training dataset
D
Collect a stratified sample of production traffic to build the training dataset
E
Conduct fairness tests across sensitive categories and demographics on the trained model
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