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A social media analytics company wants to analyze customer reviews to detect sentiment and key topics. Which AWS service should they use?
A
Amazon Comprehend
B
Amazon Rekognition
C
Amazon Transcribe
D
Amazon SageMaker
Explanation:
Amazon Comprehend is the correct AWS service for this use case because:
Sentiment Analysis: Amazon Comprehend can analyze text to determine the emotional tone (positive, negative, neutral, or mixed) of customer reviews
Key Phrase Extraction: It can automatically identify and extract key topics, phrases, and entities mentioned in the text
Natural Language Processing: As a managed NLP service, it's specifically designed for text analysis tasks like this
No ML Expertise Required: Unlike Amazon SageMaker which requires machine learning expertise, Comprehend provides pre-trained models that work out-of-the-box
Why not the other options:
Amazon Rekognition: Primarily for image and video analysis, not text
Amazon Transcribe: Converts speech to text, but doesn't analyze sentiment or topics
Amazon SageMaker: Requires building custom ML models, which is overkill for this pre-built use case
Amazon Comprehend is the most appropriate service for analyzing customer reviews to detect sentiment and key topics without requiring machine learning expertise.