
Explanation:
Conditional pricing is a pricing strategy where the price of a product or service is determined based on certain conditions. In this case, Brainstorm Savings Bank is using conditional pricing as the fees charged are dependent on the average monthly account balance. The bank is encouraging customers to maintain a higher balance in their accounts by waiving fees for accounts with an average monthly balance over $1,000. This strategy not only provides the bank with a more stable funding base but also allows it to have more money available for use. The higher fees charged on accounts with less than $500 could potentially deter small depositors, driving them to other banks.
Choice A is incorrect. Relationship pricing refers to a strategy where the bank offers better rates or lower fees to customers who have multiple relationships with the bank, such as having a checking account, mortgage, and credit card with the same institution. In this case, there is no information provided about multiple relationships influencing the fee structure.
Choice C is incorrect. Cost-plus profit pricing involves setting prices based on covering costs and achieving a certain profit margin. The question does not provide any information about cost coverage or profit margins in determining fees.
Choice D is incorrect. Marginal cost approach involves setting prices based on the additional cost of producing one more unit of output (in this case, providing one more transaction). The fee schedule provided does not appear to be based on marginal costs as it varies by average monthly balance rather than per transaction.
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Q.4088 Brainstorm Savings Bank posts the following fees schedule for its small business transaction accounts.
Average Monthly Account Balances
| Range | Monthly Maintenance Fee | Charge Per Check |
|---|---|---|
Over $1,000 | $0 | $0 |
$500 – $1,000 | $2 | $0.10 |
Less than $500 | $4 | $0.20 |
What form of business pricing is this?
A
Relationship pricing
B
Conditional pricing
C
Cost-plus profit pricing
D
Marginal cost approach