Explanation:
Transparency and privacy are fundamental characteristics of trustworthy AI, particularly when dealing with customer data. In the given scenario, customers have explicitly raised concerns about how their data is being used and the transparency of the recommendations. By focusing on Transparency and Privacy, the company can ensure that customers are informed about data usage, secure their data appropriately, and comply with relevant data protection regulations. Safety (A), Fairness (C), and Efficiency (D) are also important characteristics of AI systems but do not directly address the specific customer concerns regarding data usage and privacy highlighted in the prompt.
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Q.5609 Global Retail Solutions, a multinational retail corporation, has recently implemented an AI system for personalized customer recommendations. The AI system analyzes customer purchase history and browsing behavior to suggest products. While the system has significantly improved sales, there have been growing concerns among customers regarding the transparency and privacy of how their data is being used. The company realizes the need to address these concerns to maintain customer trust and comply with data protection regulations. In the context of Global Retail Solutions, which characteristic of trustworthy AI should be the primary focus to address customer concerns?
A
Safety
B
Transparency and Privacy
C
Fairness and bias management
D
Efficiency and performance
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